As the Digital Marketing Manager, Melissa is responsible for developing, implementing and executing strategic marketing plans, working closely with internal stakeholders and external third-parties, and reporting on and optimizing those programs to support the company’s business goals.
Prior to joining Forum, Melissa was Search Engine Marketing (SEM) Specialist at AdTaxi where she worked with clients to develop and optimize strategies around paid search. Before that, Melissa was Digital Marketing Associate at Pangea Real Estate in Chicago, IL, where she developed and optimized PPC campaigns, managed social media programs for the company and its portfolio of properties, and handled reputation management, content development and reporting.
Melissa lives in Denver and holds a B.S. in Advertising from the University of Illinois Urbana-Champaign. In her spare time, she enjoys volunteering with Serve With Love Today, a non-profit dedicated to helping the people of Haiti overcome poverty through programs aimed to improve education, living conditions, health issues and sustainability.